The Business Networking Tips - When, Where, and Why to Network? (Part 2)

The Business Benefits of Networking

Besides being the preferred way that clients decide who they want to do business with, business networking offers specific business benefits to you and your company. Let's call them the Scintillating Seven of Business Networking:

• You extend your reach.
• You increase your company's name recognition.
• You generate new leads in a more cost-effective way than traditional marketing methods.
• You find other companies and professionals with similar business interests, which can often lead to long-term relationships.
• Statistically, networking leads to larger and more lucrative contracts than leads generated through sales and marketing alone.
• Leads generated through networking are more likely to refer you to their customers and vendors. And those referrals are often pre-qualified.
• Marketing through business networking saves you time. The average sales cycle for a lead generated through networking is 30 percent shorter than a lead generated through traditional sales and marketing methods.

All seven can be summed up in one phrase: Business networking saves you time and makes you more money!